Digital Marketing Internship in the Wine Industry in Napa, California
Digital Marketing Internship in the Wine Industry in Napa, California
Internships USA
Digital marketing internship
Duration: 6-12 month
Language: English
Compensation: $600/month
Description of the company
Our collaborator is a digital marketing agency based in Napa – the heart of California wine country. They specialize in digital marketing for the wine industry and aspire every day to make a difference in the lives of their clients and customers. The company was born in Napa and is dedicated to the direct-to-consumer channel of the wine industry. They strive to deliver best-in-class marketing services by providing a dynamic, relevant, and consistent digital message.
The currently seek a creative digital marketing intern to join their team.
Job description/Missions:
- Generate, organize, and manage written, image-based, and other editorial content, with consideration for tone, messaging guidelines, and other general outreach initiatives on social media platforms such as Twitter, Instagram, blog, Youtube, Google+, and Facebook
- Monitor existing online conversations, as well as moderating approved content to initiate new online conversations
- Encourage fan engagement by reaching out to key influencers within the digital space
- Contribute to a team that rapidly develops and implements new marketing strategies that are deadline oriented
- Ensure brands are well-represented on all social media platforms, as well as in the extended digital space by providing excellent online customer service
- Create social media advertising campaigns with specific targeting of audiences based off of content generated by and your colleagues
- Build relevant prospecting lists by networking and growing referrals
- Stay up to date with analysis of the company and industry trends including analysis of regional growth, YTY trends, and forecasted growth
- Prospect with sales team to grow the company client base and add social media presence
Profile
Education: bachelor’s degree in English, advertising, journalism, communications, marketing, new media or public relations.
Skills and qualities:
- Quick learner
Problem-solving mindset
Excellent written communication and copywriting skills
- Experience with photo editing software (Photoshop)
You have a deep understanding of the social media culture and its many platforms (including Facebook, Instagram, Twitter, Google+, YouTube, blogs, etc.)
- Experience with CMS platforms such as SproutSocial or HootSuite
- Experience with Facebook Business Manager
- Enjoyment of teamwork in achieving a shared goal
- Attention to detail
- Basic knowledge/understanding of wine
- Experience with email marketing tools such as MailChimp
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