Location: Napa, California
Duration: 6 months
Stipend: $500 for 6 months of programs

Our collaborator is a digital marketing agency based in Napa, CA. What they are specialized in is digital marketing for the wine industry; they aspire every day to make a difference in the lives of their customers and clients. They strive to deliver best-in-class marketing services by providing a dynamic, relevant, and consistent digital message. The company was born in Napa and is dedicated to the direct-to-consumer channel of the wine industry.

Tasks

-Having a positive and respectful attitude conveyed to all members of the team at all times;
-Encourage fan engagement by reaching out to key influencers within the digital space-Generate, organize, and manage written, image-based, and other editorial content, with consideration for tone, messaging guidelines, and other general outreach initiatives on social media platforms such as Twitter, Instagram, blog, Youtube, Google+, and Facebook;
-Monitor existing online conversations, as well as moderate approved content to initiate new online conversations;
-Stay up to date with analysis of the company and industry trends including analysis of regional growth, YTY trends, and forecasted growth-Ensure brands are well-represented on all social media platforms, as well as in the extended digital space by providing excellent online customer service-Create social media advertising campaigns with specific targeting of audiences based off of content generated by and your colleagues;
-Build relevant prospecting lists by networking and growing referrals;
-A willingness to go the extra mile to ensure client happiness;
-Contribute to a team that rapidly develops and implements new marketing strategies that are deadline oriented;
-Network using social media and attend hospitality and concierge events;
-Prospect with the sales team to grow the company’s client base and add social media presence.

Requirements

-Learn quickly, fail quickly, draw conclusions from your work and pivot active strategies with your findings;
-Experience with Photoshop, a love of social media and writing;
-A bachelor’s degree in English, advertising, journalism, communications, marketing, new media or public relations;
-Must be able to express numbers in a coherent manner for internal and client understanding;
-High-quality wrote and verbal communication skills are required;
-Excellent computer skills;
-Must be able to work independently and efficiently on multiple projects at once and possess the ability to meet production deadlines;
-A deep understanding of the social media culture and its many platforms (including Facebook, Instagram, Twitter, Google+, YouTube, blogs, etc.) is a MUST.

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